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You're listening to the MTG Sold Podcast. This is the week of July 20th, 26th, 2026.

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[Music]

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Welcome back. If you're just looking at the top line numbers on TCG player for July 20th through the 26th, you might think this guy is falling.

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Revenue is down about 12% week over a week, but take a breath and let's look at what we're measuring against.

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The week prior, we had MagicCon, Amsterdam, the Hobby debut, and the marble pro tour back to back.

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Last week, absolute dead air. No major events, just a natural post-high paying over.

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The daily line hovered around 1200 units a day, and that's perfectly normal.

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The real story isn't the dip. It's where the money is hiding right now.

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Between the Hobbit play and the collector displays, they ate up nearly 40% of the entire week's volume, and both of them went up.

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Playboosters pushed around $180, and collectors held strong above $830.

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The set doesn't even drop until August 14th.

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What we're seeing is players aggressively parking their cash and sealed product. They can't even touch for three weeks.

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While the in-hand market, the singles you can actually sleeve up today, is bleeding out.

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Everyone is hoarding their cash from Middle-Earth. The big test is going to be whether this FOMA holds after the full card galley drops on July 31st.

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Let me clean up two mistakes I made on last week's show regarding marble.

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First, the GIF bundle. I called that price drop a massive restock, and I was just wrong.

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It was a staggered launch that I totally missed on the release calendar.

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It hit shelves on July 17th, so that price dropping down to $79 bucks. That was not mass exodus.

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That was just a new product, finding its floor. Now that the pre-order crowd has their copies.

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Second correction is the marble commanded X.

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I mentioned a rumored restock wave that never officially materialized from Wizards.

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But looking at our actual supply data, something definitely landed.

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Supply on the four regular decks surged, Doom prevails listings alone were up over 30%.

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Meanwhile, the surge foil collector additions dried up by about 20%.

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And right on cue, the price bleed on those premium decks stopped dead.

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Scarcity kicked in. The premium supply shrank and the floor solidified.

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Also, if you've been holding out on marble jumpstart, you did the right thing.

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Shipping delay bottleneck is officially over. Supply on TCG player tripled in seven days.

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The price cooled off to around 153, and the desperate buying frenzy has completely collapsed.

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Now let's talk about the weirdest mover of the week.

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The Hobbit Seen box, specifically, Treasers of Small.

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This thing spiked 35%, jumping from 75 to 101 bucks.

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The actual number of boxes sold didn't really change at all, but half the sellers vanished.

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You might assume the cheap listings naturally evaporated, except the other Seen box cracked the plates,

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lost even more sellers, and the price didn't move a single cent.

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It's not a seller exodus, it's the cardboard inside.

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Small, the impenetrable is shaping up to be an absolute house in commander.

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Players are quietly buying up the sealed boxes to guarantee they get a copy before the single market realizes how broken those treasure tokens energies are going to be.

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Last thing before we wrap, older booster boxes are quietly evaporating off the market,

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duskborne play displays, foundations, and tarqueer drag and storm, all lost about 30% of their listings last week,

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with prices staying flat or drifting slightly up.

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Forexia all will be one set boosters did the same thing, which makes sense.

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Set boosters are a dead format, so scarcity is naturally kicking in.

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But those other three are actively imprinted.

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When you see three unrelated in-print sets all drain, 30% of their supply in exactly seven days was zero news,

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that usually means big stores are quietly cracking boxes for singles to replenish inventory.

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Either that, or someone is orchestrating a very quiet buyout.

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Keep an eye on it.

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Going into this week, just keep your eyes on those hobbit pre-order prices, post-gallery drop,

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and see if that smog box can actually hold a $100 price tag.

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And watch to see if those Marvel Pre-Index ever catch a re-stock wave.

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That's all I've got today. Catch you next time, for more report on the website at mtgsold.com. Thank you.

